J. Walter Thompson Company. Frankfurt Office. Advertisements Collection, 1950-1991 and undated

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J. Walter Thompson Company. Frankfurt Office. Advertisements Collection, 1950-1991 and undated

http://library.duke.edu/rubenstein/findingaids/jwtfrankfurtads/

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT Frankfurt (Germany) office opened in 1952 and served as the main JWT office in Germany, and directed many of JWT's pan-European advertising efforts. The Frankfurt Office Advertisements Collection spans the years 1950 through 1991 and includes newspaper and magazine print advertisements, tear sheets and proofs. Clients include BASF, Burger King, De Beers, Dunlop, Ford, Kraft, Lever Brothers, Pan Am, and Singer. Most advertisements are in German, although some are in English. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

126 Linear Feet; 6300 Items

eng,

ger,

David M. Rubenstein Rare Book & Manuscript Library

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SNAC Resource ID: 6359709

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J. Walter Thompson Company. Frankfurt Office.

http://n2t.net/ark:/99166/w67q72tg (corporateBody)

German office of J. Walter Thompson advertising company, opened in 1952 in Frankfurt. Coordinator for German-speaking offices in Europe. From the description of Frankfurt Office records, 1959-[1990s] and undated. (Duke University Library). WorldCat record id: 36073502 The J. Walter Thompson Company (JWT) was founded in New York, N.Y., in 1864, and is one of the world's largest advertising agencies. The company's Frankfurt Office was opened in 1952. Burkhard Schwarz was an ad...